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Scientific American November and December 1929 Volume 141 Numbers 5 and 6
New York Scientific American Publishing Company 1929. An example of advertising for the ages, possibly part of a campaign engineered by the infamous Edward L. Bernays. Back page of issue number 5 is a color Lucky Strike cigarette advertisement which appears beneath the caption "An Ancient Prejudice has been removed." Center of the ad features a large clenched fist breaking a heavy chain. Upon the cuff of the hand is written "American Intelligence." Top left illustration shows a paranoid bearded miser counting his gold by candlelight. Top right illustration shows a wealthy establishment couple beside a handsome security guard inside a palatial bank. Text beneath the miser reads "Hoarding gold with the fanatical zeal of the miser has vanished. American Intelligence sponsors thousands of banking institutions to which the individual (i.e. the establishment couple) safely entrusts his wealth. *Please note the date of this magazine, November 1929*. This prestigious American publication was probably printed in the latter days of October 1929 ... just as the *Great Crash* occurred... and the *Great Depression* ensued... causing countless financial institutions to go under... taking countless individual fortunes with them. A package of Lucky Strikes appears in lower left corner while text in lower right corner reads "Toasting Did It - Gone is that ancient prejudice against cigarettes - progress has been made. We removed the prejudice against cigarettes when we removed harmful corrosive acrids (pungent irritants) from the tobaccos. Thus "Toasting" has destroyed that ancient prejudice against cigarette smoking by men and by women." As the banks soon proved fallible, what are the implications for cigarette smoking? A truly stunning work which should not be forgotten. We include the subsequent December 1929 issue as its back cover is graced with a very similar ad, only now the advertiser has made a timely change from the gold/banking theme to one comparing science in the days of the inquisition to the science supporting contemporary thriving metropolii. Condition: November back cover has average wear with three inch crease to lower corner. December back cover has several small tears and average soiling. December spine in poor condition. Truly unique and important pieces of Americana, these pieces will be of great interest to advertising historians, organizations opposed to tobacco use, and organizations promoting investment in precious metals. First Edition Paperback 4to - over 9?" - 12" tall Magazine; First Edition. Fair
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Last Found On: 2014-12-15           Check availability:      ZVAB    

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