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Die Reklame Ihre Kunst Und Wissenschaft
Berlin: Germann Paetel Verlag, 1914. Hardcover. Orig. decorated cloth, green and salmon. 2 vols. Very good/No Dust Jacket. 304 (6), 360 pages. 26 x 20 cm. Fourth edition of Vol. I, first edition of Vol. II. Plethora of color lithographs (some tipped-in), a few chromolithographs, and a host of black and white illustrations of early 20th century German and Austrian posters and advertising by the leading artists of the day, including Ludwig Holwein, Jupp Wiertz, Louis Oppenheim. Abel Favre, Max Klinger, Lucien Berhnard et al. The numerous illustrated examples document advertising excesses and abuses, the relationship between architecture and advertising with specific commentary on tobacco and alcohol marketing. Extensive bibliography of advertising literature Vol. I. Owner inscription Vol. I, back cover slight soil, interior contents fresh and bright.
      [Bookseller: Royoung bookseller, Inc. ]
Last Found On: 2014-11-29           Check availability:      ABAA    

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