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Holiday Catalogue: Compliments of Jordan, Marsh & Co. with a Hearty Welcome and a Merry Christmas for All
Boston: Jordan Marsh & Co, 1882. Printed Wrapper. Very Good. 4to Complete with 32 pages. Full-page cover illustration of Santa Claus climbing through a window. Product illustrations throughout. Clean pages; first four leaves have some light edge-wear. Light soiling and edge-wear to the cover. No doubt this is one of the earliest merchandising uses of Santa's image, as it wasn't until "the mid 1880s [that] merchants chose a Santa who looked 'like a peddler with a magical and inexhaustible bag of presents' to market their wares." (See Santa Claus Does More than Deliver Toys by Okleshen, Baker, and Mittelstaedt.) This catalogue issued on 27 November for the 1882 Christmas season includes ten pages of gifts for children (toys, books, skates, paints, etc.), with many illustrated including The Creeping Baby, Conjurer's Cabinets, Bagatelle Games, Magic Lanterns, Negro Target, Artillery Ten Pins, a Musical Santa Claus and Sleigh, a Singing Doll, Jubilee Monkey Velocipede, Tap-Dancing Toys, a Gyroscope, Toy Train, Sliced Puzzles, and more. Other products include Ladies Fur Coats, Lace Goods, Pocket Books, Fans, Jewelry, Toilet Sets, etc. Quite scarce. Not listed in Romaine or Fredgant. As of 2016 nothing similar is listed in OCLC. AmericanaExchange shows a similar 1892 catalog for Carson, Pirie, Scott, but without a Santa Claus cover sold in 2001.
      [Bookseller: Read 'Em Again Books, ABAA]
Last Found On: 2016-08-31           Check availability:      IOBABooks    

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