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2020-09-22 17:14:13
Seuss, Dr.; Taylor, Bill
SECRETS OF THE DEEP
Essomarine, (Standard Oil), 1934. First printing of this whimsical advertising booklet about boat safety and yachting, illustrated by Seuss with sea creatures in a style very similar to the future Cat in the Hat and the characters of ONE FISH TWO FISH. Nearly two decades before Seuss would become a household name, he illustrated advertisements for various companies including Ford, NBC, and Standard Oil. Seuss was commissioned to illustrate these two informational pamphlets for Essomarine, which sold boat fuel. According to Seuss biographer Brian Jay Jones the pamphlet is "full of good advice, but the art of Dr. Seuss, coupled with Taylor's spry writing, made the manual so popular that Standard Oil asked Geisel to create a special campaign" - a project Seuss ended up calling the "Seuss Navy," which he took great pride in: "very soon everyone who had a putt-putt wanted to join the Seuss Navy" (105-6). This copy comes directly from the stock of Aleph-Bet Books, the firm of Seuss bibliographers Helen Younger and Marc Younger. 9'' x 6''. Original side-stapled pictorial wrappers printed in red and blue. Illustrated by Seuss with large red-and-blue aquatints. 34 pages. Spine slightly soiled. [Attributes: First Edition; Soft Cover]
Bookseller: Type Punch Matrix [Silver Spring, MD, U.S.A.]
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