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2019-11-10 13:30:27
[WHO WANTS RATIONAL ADVERTISING IN CAUCASUS RESORTS] "Dvigatel'" na Kavkazskikh mineral'nykh vodakh [i.e. 'Engine' on Caucasus Mineral Springs]
Rostov-on-Don: Obraztsovaia Gostip DPB, 1924. Two full-colored leaves with a double parallel fold, with illustrated front cover. 13x10 cm. Tears of the outer crease, staple lost, otherwise very good. One of 500 copies. –°over design is probably produced by local artist Nikolai Shuvalov. Extremely rare survival of prints issued by the early Soviet advertising agency "Dvigatel'" (Engine). This Moscow enterprise was established in 1922 under direction of newspaper 'Economic Life' and soon after that widespread over the country. 'Engine' had a monopoly on hanging posters in all provincial towns. In the southern part of the country, the main branch was located in Rostov-on-Don while six smaller agencies placed in Tbilisi, Baku and nearby Soviet cities. They provided "all kinds of rational advertisement", including agitational moving pictures, posters, signboards, advertisements on trams, published guides and directories. For example, this brochure contains railway timetable for direct trains from Tbilisi and Baku to Moscow/Leningrad and back. A range of rail-related information is printed as well. Six pages are occupied by advertisements of 'Engine' itself, the newspaper 'Economic Life', tobacco and wine companies as well as buses plying along seaside. The curious facts were published in 'Pravda' (January 1926) announcing that this 'advertising whale' spent money irrationally and was unprofitable. Not in the Worldcat.
Bookseller: Bookvica [Tbilisi, Georgia]

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