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CALIFORNIA PERFUME COMPANY. Color Plate Catalogue of Perfumes, Toilet Waters, Sachet Powders, Complexion Creams, Talcum Powders, Toilet Preparations, Soaps and Soap Preparations, Shaving Supplies, Hair Tonics and Shampoos, Manicure Supplies, Dentifrices, Flavoring Extracts, Colorings and Food Products, Household Specialties, Atomizer Boxes, Gift Pacages and Sets. Issued Only to Representatives of the Company
New York / San Francisco / Luzerne / Montreal / Kansas City:: California Perfume Company, Press of Thos. B. Brooks, N.Y.. (n. d.).. Oblong format: 10-1/2" x 15-7/8". Ca 1919. 19 leaves of product descriptive text, with prices, found between the illustrative plates, buff paper, printed in green.. Original black pebbled cloth, gilt lettering & gilt border in first binding variant consistent w/ 1915-1919 printing, screw-back post binder.. Minor rubbing, soiling & edgewear, with occasional creasing to fore-. edges. Old tape repair to #1 tab; similar tape-repaired edges to 3rd. bound-in 1915 leaf. Occasional penciled or penned price emendation. on printed text leaves. Withal, a Very Good copy.. Early edition of this beautifully illustrated trade catalogue, which was premiered by the famed California Perfume Company -- predecessor to Avon -- at the 1915 Panama-Pacific Exposition. These large colour plate catalogues for their salesmen met with huge success, even though they were very expensive. The gorgeous plates illustrated beautiful art nouveau inspired bottles, packages, and advertising for perfumes, soaps, shampoos, cold creams, talcum powders, tooth paste, gift sets, and more. For the first few years, they were released with the screw-back post binders, allowing product pages to be removed, or added if needed, so the salesmen did not have to buy another catalogue just to replace a few products. Originally released with 40 colour plates in 1915/1916, the plates only illustrated the separate products, and the price lists were provided in California Perfume Company small supplement catalogues. However, by 1919, the smaller catalogues had been discontinued, and salesmen with these large colour plate catalogues inserted in-between leaves with product information. From 1920 to 1923, the number of colour plates was reduced to 36, with the explanatory leaves providing continuous pagination, however, the screw-back binders were eliminated, so that salesmen were required to buy new catalogues. . Colour-illustrated lithograph title, 20 colour plates [printed both sides], with linen numbered thumb tabs at fore-edges as issued. With 3 additional plates from the earlier 1915 CPC catalogue bound-in, along with folding brochure for American Ideal Gift assortment.
      [Bookseller: Tavistock Books, ABAA]
Last Found On: 2014-08-13           Check availability:      IOBABooks    

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