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Advertiser's Pocketbook A Useful Manual. Concerning the Preparation of Copy and Illustration; the Tyopgraphical Arrangement of Advertisements; the Choice of Media; and the Methods Essential in Succsessful Advertising.
- London, International Correspondence Schools, [1913]. 12mo. Original beige cloth, spine and front cover lettered in gilt; pp. xiv, 398, highly illustrated in the text, two colour plates of reproductions of posters; cloth a bit spotted, rear inner hinge strengthened, very few pages with minor spotting, a good copy of a rarity. First edition. A rare survival from the early days of advertising, with an amazingly early use of the word 'media'. [Attributes: First Edition; Hard Cover]
      [Bookseller: Henry Sotheran Ltd]
Last Found On: 2017-08-22           Check availability:      AbeBooks    

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