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2021-01-06 15:41:46
Pécsi, József
Advertisement for "Tolnai Világlexikona". (Mindenkinek mindent megmond Tolnai Világlexikona.)
Budapest: Tolnai-nyomda, 1935. First edition. Folded. Tears at foldings, traces of clips to lower and upper edges. Overall in very good condition.. Title page designed by József Pécsi.. Title page designed by József Pécsi. First edition. (4) p. József Pécsi's design for an advertisement of a Hungarian publisher. Created in Pécsi's characteristic style, a striking avant-garde design using the mixture of modern photography and typography in a montage style image, printed in two colors, red and black. József Pécsi (1889-1956) was a Hungarian photographer, known for his influential book "Photo und Publizität" (Photography and Publicity; 1930) wherein, by his own advertisement designs, promoted the blending of typography, design, and photography in avant-garde advertising.
Bookseller: Foldvaribooks [Hungary]
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