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2020-12-31 18:45:07
Nelson, George (Introduction by); Ed Rees (Essay by)
Paul László Member of American Society of Industrial Designers
Industrial Designer A.S.I.D., Beverly Hills, CA, 1958. Quarto (11 1/4 x 9 5/8"). Unpaginated. [76]pp. Original quarter cloth over pictorial paper covered boards, with black lettering to spine and front cover. B/w photographic frontispiece portrait of Paul László. Introduction by George Nelson, and a one-page essay on László by Ed Rees. Promotional work self-published by László himself to market his firm to a high-end clientele. The numerous collection of b/w and color photographic reproductions featured in this book illustrate the following past works and projects: - Ohrbach's La Mirada (California) - Baron's (A restaurant in Scottsdale, AZ) - McCulloch Corporation (Los Angeles, CA) - Mrs. Sam Genis' residence (Beverly Hills, CA) - Sunbeam Lighting Company (Los Angeles, CA) - The Lászlós' bomb shelter (San Fernando Valley, CA) - Mr. and Mrs. J.K. Ohrbach's Penthouse (New York City, NY) - Residence of Mr. and Mrs. J.K. Ohrbach (Holmby Hills, CA) - Brentwood Country Club (Los Angeles, CA) - Residence of Mr. and Mrs. Charles P. McGaha (Wichita Falls, Texas) - Residence of Mr. and Mrs. Fausto M. Ricci (Beverly Hills, CA) - Residence of Mr. and Mrs. Julien M. Saks (Beverly Hills, CA) - Arizona Country Club (then under construction in Phoenix, AZ) - Laurel Race Course (Laurel, MD), etc. Includes numerous floor plans for residential and commercial interiors, and examples of industrial designs (chairs, tables, etc.). A few pages loose, as common and as designed. Indeed, the design of the binding was such that individual pages could also be cleanly removed for individual client's pa … [Click Below for Full Description]
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