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2020-11-22 14:18:04
Panhard & Levassor catalogue for 1922
(Illustra E. Vidal, Paris, 1922. Oblong folio. (11)ff. A deluxe catalogue for the French automaker Panhard & Levassor illustrated with bright color plates depicting their latest models, mounted on pages of heavy tan card. On the facing pages are dramatic views of famous French locales by Georges Dorival, the renowned poster artist. Dorival is best known for his travel posters, and, in the same fashion, these illustrations are meant to inspire the viewer to tour the coastal highways of Provence or the mountain passes of the Pyrenees in the luxurious new Panhard & Levassor automobile. A full-page spread in yellow and sepia depicts the chassis and engine of a vehicle, with classical columns and vines in the background, and another sepia image shows a celebratory drive on the Champs-Élysées in the very first Panhard & Levassor, which was built in 1891. Among the first automobile producers in the world, Panhard & Levassor is credited with developing the front-engine, rear-drive layout that was copied and used in auto manufacturing for many decades. The pages are tied with a gold cord, and bound in illustrated boards with columns, the company's logo, and a landscape printed in gold and black ink across the covers. In the original printed mailing enclosure. A very fine example of a highspot of trade catalogue design. [Attributes: Hard Cover]
Bookseller: Bromer Booksellers, Inc., ABAA [Boston, MA, U.S.A.]
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