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2020-11-22 05:57:36
Western New York Nursery Co.
Nurseryman's Color Plate Salesmans Book
Rochester, NY: Western New York Nursery Company. Very Good. Hardcover. Black staplebound cloth over thick cardstock. Boards are rubbed on edges and moderately worn. Binding is solid with slight separation at front. Interior mostly clean with soiling to edges; a few of the plates show light foxing. One plate has 1 3/4 inch closed tear. Brown endpapers. Front endpaper has an inch closed tear and 1/8 inch hole. Inside front board reminds the salesman to "Please handle Plate Book carefully, and do not mark prices on the plates. " Produced by the Western New York Nursery Company and printed by Vredenburg & Company, both of Rochester, New York. From the University of Rochester, "In the latter half of the nineteenth century, Rochester, New York, was a leading American nursery center. Auxiliary to the nursery businesses, there developed allied enterprises, one of which was the production of colored fruit and flower prints designed to aid nurserymen and their travelling salesmen sell plants. This business in nurserymen's plates, as these prints were also termed, flourished until changes in marketing nursery products and the increasing use of colored illustrations in nursery catalogues caused its decline. By the early years of this (20th) century, the production and use of these plates was ending. A typical nurserymen's color plate was approximately 9 by 12 inches or the smaller "pocket size" of 6 by 9 inches, which was introduced in the early 1870's. Each pictured a specimen of fruit, flower, shrub, ornamental tree, or, occasionally, a hardy vegetable such as rh … [Click Below for Full Description]
Bookseller: Back of Beyond Books, ABAA [United States]
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