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2020-11-20 22:02:19
A Collection of Advertising for the 'Modern' Housewife Designed to make her work Easier and Less Stressful
United States: , [1870-1950]. Less work for mother, mother's helpers, women's work, gender roles, advertising, household & furnishings, food & wine, cooking, cleaning, laundry, household choresA collection of over eighty (80) pieces of ephemera, mainly advertising material for products directed at housewives dating from circa 1870 to 1950. The collection consists of a variety of t materials, such as advertising trading cards, metamorphic trading cards, business cards, flyers, brochures, and booklets. The collection has been divided up into seven categories: Kitchen GadgetsLaundryProduct Promotion (with Recipes and Hints for Housewives) DishwashersDusting & Sweeping Model Kitchens Stoves The bulk of the materials fall under the first three categories and date from 1880s-1930s. The materials provide insight into standard gender roles and norms of the eras as well as the types of advertising directed at women, in particular housewives. Most of the materials tend to place an emphasis on the 'modern' woman, using the newest techniques, appliances, and gadgets to make her life easier and happier. A few of the items do touch on making work for servants easier, most of which are pictured as African American women. This collection also serves as great representation of how illustration in advertising changed over time as well, from the more sedated color palettes, to bright and graphic illustrations. An itemized spreadsheet of the collection (including title, publisher, date, OCLC #s, condition, and a brief description) is available upon request. For detail on the items please see o … [Click Below for Full Description]
Bookseller: Eclectibles [United States]
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