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2020-11-02 07:06:07
PREWAR ADVERTISING]
2 1/2 SCRAPBOOKS OF JAPANESE ADVERTISING MOCK-UPS
192, 1933. [PREWAR ADVERTISING]. 2 1/2 SCRAPBOOKS OF JAPANESE ADVERTISING MOCK-UPS. A wonderful collection - over 210 pages of advertising mockups from a Japanese advertising firm, perhaps, of the late 20s and early 30s of the last century. The accounts are mostly identifiend. The mockups are made up of proof-printed texts and illustrations, hand-drawn text and illustrations, original photo positives, etc., etc. Many Deco inspired design elements. Ad interesting view over the shoulder of an advertising designer of the time. Two bound scrapbooks and one unbound selection of loose pages. A lot of the ads appear to be from 1933 [Hachinen], flogging camera film. No indication of the name of the agency or designer, but many of the ads appeared in magazines like ASAHI CAMERA and the like. Very interesting resource.
Bookseller: Boston Book Company, Inc. ABAA [Boston, MA, U.S.A.]
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