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2020-02-13 20:28:03
Bernard Villemot
Original Perrier Trio Poster by Bernard Villemot circa 1975 Original Perrier Trio Poster by Bernard Villemot circa 1975
Perrier Trio Villemot is a 1983 French advertisement for Perrier by Bernard Villemot (1909-1989). Here Villemot creates an elegant party scene for the bottled mineral water company. The advertisement features a bombshell beauty toasting with Perrier water rather than her admirers alcoholic beverages. She holds up Perriers signature "teardrop" shape bottle. Bernard Villemot (1911-1989) was one of the foremost poster artists in the 1960s and 1970s, known for his innovative design and use of color. Born into a bourgeoisie family, his artistic pursuit was encouraged by his father, who was a well-known cartoonist. Villemont received training at the famous LEcole Paul, a school for poster artists founded and taught by famed poster artist Paul Colin. To many, he represents the end of the age when most of the poster designers are trained artists. As the world began to shift in the 1960s towards ad agencies and graphic design implemented by art departments, Villemot stood firm in his belief that the only way to advertise effectively "was to treat a poster as though it were a painting". His distinctive style was commissioned by many prominent advertisers, most notably Orangina, Perrier, and Bally. Perrier was founded by Dr. Louis Perrier, who purchased the Les Bouillens spring in 1898 located in the Southern France.He operated a commercial spa there where he sold his bottled water. He was persuaded to sell the spring to John Harmsworth, who closed the spa and rebranded the company as Source Perrier. Perrier seized on the British and U.S. markets affinity for French products, and desc … [Click Below for Full Description]
Bookseller: The Ross Art Group Inc. [New York, NY, U.S.A.]
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