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2019-11-08 09:34:23
(Life Magazine)
Rehearsal, a "Dummy" for the week ending Sept. 24, 1936. Printed Dummy No. 2
[New York, 1936. Illustrated with photos. 1 vols. Folio. Orig. wrappers; occasionally creased, slightly dusty, spine occasionally chipped or abraded. Internally clean. Illustrated with photos. 1 vols. Folio. This mock-up of LIFE magazine appeared one month before the first published issue of November 23, 1936. It was circulated to potential advertisers to provide a model for the general form and content of the magazine. LIFE is referred to as "Time's Picture Magazine," as the title had not been decided upon yet.Incidentally, this "dummy" is also notable for containing the first printed reproductions of Paul Outerbridge's color photography, appearing four years before his groundbreaking Photographing in Color, with two full page color photographs, including one nude.
Bookseller: James Cummins Bookseller [US]
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