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Pabst Blue Ribbon Draft Beer. Transporting, Storing, Delivering, Dispensing How Pabst Blue Ribbon Beer is made; Fundamentals of Merchandising; Your Company. A Brief History of the Origin and Growth of the Pabst Brewing Company - Salesman's sample catalogue with samples of brewing materials.
Milwaukee, WI & Chicago, IL: Pabst Sales Company, Pabst Brewing Company, 1946-1950 - Quarto, 17 parts bound in a singlevolume. Original black morocco-grained cloth post binder, rounded corners, embossed gilt lettering and company logo with Pabst Blue Ribbon on front cover. Minor shelfwear, slight fraying to outer edge of the sample board, remains a very good copy. Numerous illustrations, diagrams, tables, several colour plates, 3 of them large folding, 1 colour-lithograph plate for Pabst Brewing materials, mounted on thick board with linen hinges, die-cut holes creating small round display windows in the board, and samples for malt, hops, grits & yeast inserted into the holes with glassine window covers, one of which is a just little damaged, 4 loosely inserted Pabst Sales Company memos from Astrup & Swan dated 1949-1951 First edition of this unusual and uncommon - no copies traced on OCLC - Pabst Blue Ribbon Company salesman's sample catalogue and advertising manual. Divided into several bulletins, which were to be continually updated by the Pabst Brewing sales force and which detail the brewing process, Pabst operations, how to place beer cases on the floor, what kind of signage needed to be located in their prospective selling location, a detailed history of the company, and much more. One of the large folding colour diagrams details the brewing process in a colour cut-away view of a Pabst Brewery detailing the innovations by Pabst, including the first use of mash filters in America, sterile air in connection with large open coolers, bottom fermentation yeast for brewing lager beer, sterile liquefying of fermentation carbon dioxide, market beer in cans nationally, and high pressure speed bottle filters. Pabst had originated the use of a blue ribbon tag to be affixed to each bottle or beer in 1882 in order identify their brew. By 1889 they were advertising this blue ribbon, and promoting it as a "Select" brand. Of special interest is the wonderful sample leaf with its original period samples offers an invaluable historical reference for the brewing ingredients and processes in post-World War II America. From collection of Robert Horner, former regional sales agent for Pabst who fortunately ignored the directives to destroy the earlier portions of the manual.
      [Bookseller: Peter Harrington. ABA member]
Last Found On: 2015-09-27           Check availability:      AbeBooks    

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