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Presage Paris Fashion Forecast, Issue No. 1 from March 1962 together with Presage Paris Choisit No. 2 - Juin 1962
Paris: Société d'Éditions de Mode 1962 - First Edition. The presumed first two issues of Presage, a leading subscription quarterly in haute couture from 1961 to 1987. Loose signatures and photographs in the publisher's folding chemises, cloth slipcases (issue 1) and dropback cloth box (issue 2). Issue 1: Number 114 of an estimated 300 copies. Presage was designed as aworking object, deploying photography, fabric samples and illustration to create visual and tactile clues in fashion trends such as color, material and silhouette. Techniques borrowed from artist books created experimental interactions between photography and textile: a die cut page overlaid with translucent fabric partially reveals a model's picture, allowing the material to dress the photograph. Though intended as a practical predictive object, Presage predates the deluxe subscription based book art experiments of publications such as Aspen and Visionaire, and incorporates photographic techniques later employed by Sam Haskins, Attali, etc. The premier issue is comprised of three unbound parts: "Spring-Summer 1962," "Winter 1962-1963," and "Summer 1963," each of which include sections titled "Colour Folder," "Woollens," "Silks," "Flashes," "Lace," "Cottons," "The Rayon Staples," and "Fashion Headlines." Features 85 color swatches, 65 woolen fabric swatches, 81 silk fabric swatches, 8 lace fabric swatches, 13 cotton fabric swatches, 6 other fabric swatches, 3 loose vintage black and white photographs, 9 tipped-in silver gelatin prints and 3 tipped-in color photographs. -- Issue 2: Number 22 of an estimated 300 subscription copies. The second issue of Presage continues with expanded photographic illustrations. The tactile fabric swatches, mounted aside or even occasionally over the photographic and drawn illustrations, invite the book's user to imagine specific and abstract ideas of material and color. The photographs do not picture specific clothing, but rather themes and concepts in fashion, further expanded upon with fabric samples in a unique marriage of the photographic and the tactile. Photographers credited in this issue include Roland De Vassal, frequent cover photographer to L'Officiel, and Fouli Elia; and Marc Hispard, both contributors to Elle during during Peter Knapp's tenure as creative director. This issue comprises three unbound parts: "Premiere Partie - D'Aujourd'hui á Demain.,"?"Deuxiéme Partie - Hiver 1963,"?and "Troisieme Partie - Printemps été 1963," containing a total of 224 fabric swatches, 1 loose original color photograph, 3 tipped in original color photographs, 31 photo illustrations, 28 color threads, and 5 fashion design prints. Issue 1: Signatures show occasional slight discoloration and warps created by fabric samples, very slight edgewear, otherwise near fine. Two signatures possibly absent (pages 32-34 and 119-122), although these items were acquired as part of the publisher's archive. Signatures laid into a folding chemise and housed in a matching slip case, partially split at the seam and frayed at the edges with some slight discoloration. Issue 2: signatures show occasional discoloration and warps created by fabric samples, else near fine and complete in a lettered fabric overlaid clamshell box with small splits at seams and light soiling to bottom. [Attributes: First Edition; Hard Cover]
      [Bookseller: Harper's Books, ABAA]
Last Found On: 2014-10-29           Check availability:      AbeBooks    

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