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NOW FOR THE SOUTH POLE? Advertising mail shot, addressed to 'James Douglas, Esq.,/Spuyten Duyvil,/New York City.', with cancelled one cent stamp
1909.] 1909 - 260x500mm when unfolded, 4 concertina folds with flap and slit fastening. Printed on recto and verso in sepia ink with numerous halftone photographic illustrations. Gloss light card stock. Some separation to folds, nicks to edges and slight waterdamage to rear edge of one folded segment. [2]pp. [Philadelphia, J.B. Lippincott Company, c. A rare advertising mail-shot for the American edition of Shackleton'sThe Heart of the Antarctic, being the official account of the British Antarctic Expedition 1907-09. This persuasive piece of ephemera distills the 'striking features and results' of the expedition (for example: ?Manchurian ponies were used instead of dogs. / A motor-car helped move the supplies across smooth ice. / An acetylene gas plant lighted their winter quarters.? &c.) as well as singing the praises of the authorial style: ?Lieutenant Shackleton writes in an extremely picturesque manner, marked with the simplicity, but enthusiasm, of the real discoverer.? The advertisement reproduces photographic illustrations from the book, including the iconic image of Adams, Wild and Shackleton with the Union Jack at their furthest south point of 88*23', as well as a portrait photograph of the clean shaven young Shackleton on the rear flap, and a reproduction of Stanley L. Wood's illustration ?The trek during the snowstorm? beside the address cover. Mailed out in advance of publication by Lippincott of Philadelphia, this advertisement had a detachable black for the recipient to remove and send to their local bookseller requesting a copy of the publication.
      [Bookseller: Maggs Bros. Ltd ABA, ILAB, PBFA, BA]
Last Found On: 2018-02-19           Check availability:      AbeBooks    

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