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The Hidden Persuaders
David McKay Inc. 1957 - First edition. viii, 275 pp. Green cloth with gilt spine lettering. Fine in Near Fine dust jacket, unclipped ($4.00) with light rubbing, two small closed tears along edges. Tiny number written front free endpaper. A lovely copy. A bestselling expose of the use of psychological techniques in advertising. Its influence has extended far beyond the book's original context-- laughably sexualized and manipulative ads for cigarettes, cars with fins, pills for "harried housewife syndrome" etc.-- to inform the way consumers see ads to this day. As media critic Mark Crispin Miller noted in the 50th-anniversary reissue's foreword, no other "popular critique of advertising moved the public, or changed their views of that essential corporate craft, as deeply or enduringly." [Attributes: First Edition; Hard Cover]
      [Bookseller: Burnside Rare Books]
Last Found On: 2017-08-22           Check availability:      AbeBooks    

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