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[Chicago]: [Chicago Flexible Shaft Company], (n. d.). Circa 1905. Thin offwhite paper printed in black and red. Fold lines; occasional creasing, minor soil and loss to edges, not interfering with text. Slightly rough left edge, suggesting the sheet may have been a fold-out advertisement in another publication at some point. About VG.. Broadsheet, printed recto and verso. B/w engravings, b/w/red center illustration to recto. 36" x 23-3/4" An extraordinary piece of promotional literature for the Chicago Flexible Shaft Company, specialists in sheep-shearing and horse clipping equipment. The recto features a full-sheet ad for the company's 1902 Chicago Clipper, a hand-cranked version designed for individual use, while the verso offers two commercial versions (one ceiling-mounted, one electric) as well as a half-sheet advertisement for Clark Carriage Heaters, a coal-burning personal foot heater designed for use in automobiles. The ad on the recto in particular stresses the health benefits of clipping for horses as well as their owners, albeit in rather awkward prose and printing composition: "It's Taking Cold being put to bed in a nasty sweat that kills a horse. All Sorts of Pneumonia, Rheumatism and worse: Besides, Clipping saves three fourths of your currying and you can do it at least twice as thoroughly.....That opens up the pores and Saves the Kidneys from overwork and disease." The high quality of the materials and the ease of operation also recieve extravagant praise: the machine is guaranteed for six years because "[w]e can afford to, for it's perfect" and is so easy to use that "A Child can turn the crank and not tire." John K. Stewart ultimately held over 80 patents, and the Stewart speedometer was used in the first Model Ts. In 1910 the Chicago Flexible Shaft Co. expanded into the home appliance market with an electric iron, under the brand name Sunbeam, which became a premier manufacturer of appliances; the company formally renamed itself Sunbeam Corporation in 1946, and is still in operation today. Rare. We find no copies on OCLC nor any in the trade.
      [Bookseller: Tavistock Books, ABAA ]
Last Found On: 2016-10-07           Check availability:      ABAA    


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