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2019-11-10 00:36:11
Nylon stockings
1963. Size: Double Tram poster (cca. 24 x 34 cm). Charming commercial tram poster in a double tram poster size 23 5 x 33 5 cm It was created to advertise nylons This kind of advertisement can be a little bit funny nowadays as it was trying to motivate to consume buy a product in general without any brand or trademark However commercials like 39 Let 39 s eat sour cream 39 or 39 Wear a hat 39 were definitely typical especially in the first part of the socialist era The phenomenon was the result of the scarcity of goods in the bad economic state of the country and the stagnation caused by the lack of real market due to the employed socialist economic ideology There were hardly any brands but everything was nationalized by the one party state so competition was absent But the political leadership decided to have commercials not to be out of something the West was in Commercials pulled out of their original capitalist system lost their original function though That was the reason why these advertisements seem a bit silly This piece was aimed to call attention to nylons by depicting female legs in nylons from backside and two male figures looking at them while walking The cartoon like style of the design contributes to a funny character [Attributes: Hard Cover]
Bookseller: Budapest Poster Gallery [Budapest, Hungary]
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