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Unpublished David Ogilvy - OGILVY David - 1988. 
1988 - OGILVY, David. The Unpublished David Ogilvy. London: Sidgwick & Jackson, (1988). Octavo, original black paper boards, original dust jacket. $1900.First English edition of a collection of memos, speeches and other writings by the legendary British-born ad executive"""the original Mad Man" (Newsweek)""whose founding and leadership of the American agency Ogilvy & Mather revolutionized advertising, inscribed by him, "Mervyn from David O."Madison Avenue is to advertising as Hollywood is to movies." To biographer Kenneth Roman, David Ogilvy is unquestionably the "King of Madison Avenue" and to Newsweek he is "the original Mad Man." The British-born Ogilvy, who moved to America in 1938 for Mather and Crowther, founded Ogilvy & Mather in 1948. It quickly became "one of the biggest ad agencies in the world" (New York Times). To Advertising Age Ogilvy "came as close to being anointed king of the advertising world as it is possible for a mortal to become." The memos, speeches and other writings in this volume especially reveal how his "ideas gained power from a terse, compact writing style". Walter Cronkite, who lived next door to Ogilvy in New York, said he could see him working at his desk by the window, night after night, hour after hour. In the morning letters had been answered, plans outlined, staff memos written." At his death in 1999 Ogilvy was remembered as the "father of the soft sell" and British newspapers "crowned him 'Mr. Advertising.' To the Scots, he was advertising's 'Godfather'" (Roman). This collection, with excerpts from his 1935 guide to Selling the Aga Cooker, was first privately published for presentation to Ogilvy on his 75th birthday and "could easily slot into almost any Mad Men script" (Guardian). Edited by Joel Raphaelson, Senior Vice-President of Ogilvy & Mather, with his June 1986 interview with Ogilvy: "David Ogilvy at 75." First issued publicly in the 1987 American edition. With over 15 pages of illustrations, most full page. A fine inscribed copy. [Attributes: First Edition; Signed Copy; Hard Cover]
[Bookseller: Bauman Rare Books]
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