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Public Relations - Bernays, Edward (editor) - 1952. 
University of Oklahoma Press, USA 1952 - B000WGADDG First edition of this public relations classic. 374 pages. Suggested reading list. Index. Bernays "presents his conception of public relations, a profession he helped to found: its importance to individuals, organizations, governments. His ideas, backed by years of successful practice, offer a sound basis for public relations." - from dust jacket (not included with this copy). Author, a nephew of Sigmund Freud, conducted many influential large-scale public relations exercises on the American public and has come to be known as the "Father of Spin." His techniques remain very much at work in today's news. Above-average wear. Front hinge open where front free endpaper removed. Remnants of dust jacket flaps affixed inside each board. Light tanning to endpapers and contents. A worthy reading copy. (Larson 11) [Attributes: First Edition; Hard Cover]
[Bookseller: RareNonFiction, IOBA]
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