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Mise en Page. The Theory and Practice of Lay-Out - TOLMER, A.[LFRED] - 1931. 
The Studio Ltd. London, 1931. On 118¬†unnumbered pages and with numerous text illustrations and 16¬†original art plates, some with pochoir colouring, this book presents a variety of printing techniques and materials. 4to (27,5¬†x 22¬†cm). Original cloth-backed printed boards, a little rubbed and soiled. Slipcase rubbed and worn. "...it contains numerous tipped-in pages with some outrageous pieces of finishing. Foils, embossing, hand-painting, different stocks (including wood veneer) and enamelling are just some of the arsenal of devices on display. That the book was produced by a printer is no surprise. /.../ This book on the art of layout was a highly influential publication, which promoted the modern style of design - a seductive blend of curvilinear forms that ignored the intellectual tendencies of the avant-garde." (100 Classic Graphic Design Books¬†pp. 74-75). This classic on 20th century graphic design by Alfred Tolmer and features the English translation of Alfred Tolmer's text as well as the original French text. This influential primer on modern layout continues to be consulted today, if only for the inspirational design of this book alone.
[Bookseller: Antikvariat Morris]
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