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The Five Star Theatre Presents: Foiled by - SEUSS, Dr - 1930. [1270943]
[New York: Standard Oil, c.1930s] - 150-piece puzzle printed in colour on a cardboard backing (435 × 285 mm). With the original brown paper wrapper printed in black. A couple of small spots to the lightly toned wrapper. In excellent condition. Puzzle and wrapper window-mounted, glazed, and presented in a black and red wooden frame. Overall size: 101 x 63 cm. During the 1930s, and prior to his career as an author, Theodore Geisel worked as an illustrator for the Standard Oil Company, where he designed the successful "Quick Henry, the FLIT!" bug-spray ads in which characters are menaced by gigantic Seussian pests. The artist's contract with the company lasted for 15 years and covered numerous products. This puzzle is part of Standard Oil's "Moto Monsters" campaign, featuring five car-damaging beasts who can be defeated by Essolube. It depicts a family happily driving away in their convertible as the monsters look on in annoyance, and advertises Essolube in the top right corner. An attractive puzzle in superb condition, this is one of the rare items that Seuss produced for children long before he was known as a children's book author.
      [Bookseller: Peter Harrington. ABA member]
Last Found On: 2016-11-24           Check availability:      AbeBooks    

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